AKHIRNYA NEWSWEEK PUN ANGKAT TANGAN …

Akhirnya Newsweek, sebuah majalah berita yang sangat terkenal di dunia, angkat tangan juga terhadap pengaruh network economy atau digital economy. Dilaporkan, Newsweek akan segera menghentikan penerbitan majalahnya yang tercetak (printed magazine) yang murni hanya tampil di dunia digital. Salah satu beritanya dapat dibaca di sini.

Few media companies are blessed with enough scale and enough niche appeal to make a convincing go of it right now as an online-only entity – even if they weren’t still pulling in print advertising revenues too big to sacrifice just yet. But failure to figure out a viable digital model won’t preclude some companies from giving up on print.

As with Newsweek, which was reportedly on track to lose $22 million this year, it may not be much of a choice. Printing eats money, as does distribution.

A struggling media company looking to rationalise its operations will inevitably look to the print side of its operation in any cloth-cutting exercise on the grounds that if it’s not part of the solution, then it must be part of the problem. That’s the thing about romance. It fades.

Newsweek berdiri sudah sangat lama, yaitu tahun 1933, dan menikmati masa kegemilangannya dalam industri majalah berita cetak selama beberapa puluh tahun. Walaupun bersaing dengan majalah Time, tetapi keduanya tetap tidak tergoyahkan dalam industri ini. Kelihatannya, bukan persaingan yang “membunuh” mereka berdua, melainkan perkembangan teknologi informasi atau internet. Beberapa tahun yang lalu, tepatnya tahun 2009, Far Eastern Economic Review juga mengalami nasib yang sama, tidak bisa diselamatkan lagi, dan ditutup selama-lamanya.

BBC melaporkan :

Newsweek merged with the internet news group the Daily Beast two years ago. The Daily Beast’s founder, Tina Brown, said its site now had more than 15 million unique visitors a month, a 70% increase on last year. She said in a statement: “Exiting print is an extremely difficult moment for all of us who love the romance of print and the unique weekly camaraderie of those hectic hours before the close on Friday night. “But as we head for the 80th anniversary of Newsweek next year, we must sustain the journalism that gives the magazine its purpose – and embrace the all-digital future.

Dengan konsentrasi ke digital media pun sebenarnya nasib Newsweek juga belum jelas, karena kompetitornya semakin banyak di sana. Kalau seandainya jurnalistik Newsweek memang hebat, harusnya Newsweek bisa bertahan di dunia digital.

Newsweek sudah menyerah pada ujian pertama menghadapi hempasan badai digital economy, dan sekarang sedang bersiap menghadapi ujian kedua.

Kita tunggu bagaimana kisah selanjutnya.

Salam
Riri

Tinggalkan Balasan

Isikan data di bawah atau klik salah satu ikon untuk log in:

Logo WordPress.com

You are commenting using your WordPress.com account. Logout / Ubah )

Gambar Twitter

You are commenting using your Twitter account. Logout / Ubah )

Foto Facebook

You are commenting using your Facebook account. Logout / Ubah )

Foto Google+

You are commenting using your Google+ account. Logout / Ubah )

Connecting to %s